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The chances are, even if you are unfamiliar with the mechanism of Pay Per Click campaigns, you will have come across the corresponding acronym â€“ PPC. This article will explain how PPC works and how it can be one of the most powerful tools in the armoury of the digital marketer in driving significant sales growth in a short space of time.
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A true story In a former life, a very senior manager once said, â€śAs long as it looks good, they wonâ€™t notice.â€ť
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