High need for E-A-T content

E-A-T stands for expertise, authoritativeness, and trustworthiness of a piece of content. Content that has been written by an authority figure, is well researched, and has expert insights will draw consumers to your brand.

As more people get their news from social media platforms such as Facebook and Twitter, this has left a void in the market that businesses need to fill. That's why experts predict that by 2022, companies will be looking for ways to differentiate their brand with content that offers good advice from experts in the field - a trend that has been on the rise since late 2019 and has continued to gain popularity.

Whether you are writing articles on your own blog or guest posting on another site, you can start by gathering statistics about your industry and creating infographics or videos. You can also use this data to share honest insights, which will help you establish yourself as an authority in your industry while still being relatable.

AI-automated responses

It is no longer required for businesses to send out email responses when people come to them with questions or queries. With artificial intelligence, you can be proactive and immediately provide your audience with information the moment they ask for it.

Here are a few ways to use AI-enabled responses to your business's advantage:

1. You can use AI-enabled responses for easy lead generation and nurturing by setting up an automated response on your website that asks questions about their needs, resolves queries, and offers them a way to get in touch with a real person for more information.

2. With Facebook Messenger's chatbot auto-response feature, you can set up automated responses that answer common questions from potential customers, and then direct them to call you for a personalized consultation if they need more information.

3. You can have an AI setup filter out queries for you, so you can connect your visitors with the right customer service representative, who can handle their concern quickly - exactly what an IVR does for call centres.

These are just a few examples of how AI-automated responses can help you grow your business at a rate that would be impossible without investing big in human resources. You can always adapt AI according to your business’s needs to unlock its full potential.

Prioritisation of social responsibility

Consumers have already begun to view social responsibility as a factor when they decide where to spend their money. In 2022, we are going to see more of this, particularly with millennials and the younger generations.

For instance, after years of neglecting the planet, consumers are now beginning to realise how environment-related issues directly affect their lives. So, businesses with strong and vocal support for environmental protection are bound to be more successful than those that don't mind exploiting the planet's resources.

Besides, people want to do good in general, and one of the easiest ways for them to do that (without having to make drastic changes in their lifestyle) is by supporting businesses that share their values.

Social responsibility will be prioritised more than ever before in 2022. But what’s more is that companies will be held accountable for their actions and be forced to change if they don't fit in with consumers' expectations.