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Search Engine Optimisation 15 f 2022

What Is Search Marketing?

Writen by C2 Business

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For the sake of this article, let’s focus on organic search marketing; that is, search engine optimisation or SEO and how it can help you scale your business for the long run.  

Benefits of SEO

In the simplest terms, search engine optimisation refers to enhancing the structure and content of your website so that search engines, such as Google and Bing, can find it easy to access. The easier it is for the search engines to understand your website, the higher ranking it will have in their search results pages.

And here's what that actually means for your business: 

More traffic - When done correctly, SEO will drive thousands of visitors to your website each day. This means that you will be able to increase your brand awareness and gain new customers for your business. It is one of the best ways to market your company online because it is a cost-effective way to get new clients.

More opportunities to convert - SEO can help you increase your conversion rate by attracting new visitors to your site. When potential customers see your listing on the first page of the search results, they know that you are an authority in your field and that your site is sure to contain high-quality content. This gives them confidence that they can trust you, which makes it more likely for them to convert into paying customers

Long-term stability - Paid search campaigns are notorious for their nasty habit of burning through cash in a matter of weeks, and then you are left with the prospect of shelling out again or hoping that the free search traffic you have received will last. 

Generating organic search traffic, however, is a completely different ball game. It takes time to build up search rankings for your website. It takes even longer to build up trust and authority within Google's eyes. But once you do, the advantages are clear: free traffic from Google will keep rolling in month after month, year after year.

That being said, PPC is a great way to gain brand exposure but it isn't as sustainable as SE

Common SEO techniques

Whether you are already a big name brand or a small business that's just starting out, SEO can be an essential tool for boosting your site's visibility. Below are some techniques that every brand uses to benefit from SEO.

Keyword research

The first thing any brand that wants to optimise its web presence needs to do is research keywords that are relevant to its product or service. This will allow you to find out how many people are searching for those terms online and how much competition there is for those terms in their industry.

Link building

One of the best ways to ensure that your website ranks high on search engine result pages (SERPs) is through link building. By creating links from other websites with high domain authority in the market to yours, you can quickly boost your ranking in search engines as it can help you be more credible to your target audience.

On-page optimisation

On-page optimisation refers to a number of different strategies that help optimise the content of your website so that it will rank higher in search engine results pages (SERPs). These include things like making sure all of your meta information is correct, including descriptions and titles, and optimising the words used on your pages so they are more likely to help you get ranked.

Content marketing

Content marketing is a process of creating and sharing relevant and valuable content with an audience in order to influence their behaviour, gain trust, and ultimately convert them into customers or leads. It can be anything from infographics and videos to blog posts and social media posts but whatever you make needs to strike a chord with your audience for it to be effective for your SEO strategy. 


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