Marketing Automation By C2 Business

In a nutshell, marketing automation refers to software that automates your marketing for you. The software is designed to help you execute your marketing tasks in a more streamlined and efficient way. But what does that mean for you as a marketer?
Unlike automating manufacturing processes, implementing a marketing automation system won’t make your job irrelevant, it will just make you more effective. It will free up some of your time, while not compromising the authenticity of the content you’re producing. And it will help you reach your goals faster.

The ultimate goal with your marketing is to generate more revenue for your company. To accomplish this, we need to drive traffic to our website, convert that traffic into leads and close those leads into customers. Where marketing automation really makes an impact is the conversion and closure stages of this process.
Email Automation
Put an end to “email blasts” and start conversations that lead to conversions. Go beyond the functionality of traditional email service providers (ESPs) with “after-the-click” tracking for truly personal messaging. Send every lead just the right information at critical points in their unique buying process. Notify salespeople to act at just the right time.
Engage Leads
Our powerful, easy-to-use visual workflow builder simplifies marketing automation. Use branching logic to engage leads at critical points in their unique buying journeys. Customisable buyer personas make targeted messaging easy. Receive a list of each day’s hottest leads right to your inbox, and act at just the right time to convert them to sales.
Built-in & 3rd Party CRM
Track opportunities from creation to close with a bird’s eye view of your pipeline. Create custom deal stages, fields, filters and more to manage your unique sales process. Of course, you can always two-way sync data between our branded platform and your 3rd-party CRM of choice.
Cut Through the Noise
Make key decisions with accurate and relevant data. Slice and dice powerful metrics into customised reports. Understand end-to-end ROI and share key information with your team, clients and customers.