The brief

Connecture is a technology firm based in Derby. They’re renowned for their network cabling expertise that facilitates intelligent lighting, security, access, and business continuity propositions for companies up and down the country.

C2 Business was highly recommended to Connecture, over four years ago, by sister company Nowcomm. The first requirement they had, was for C2 Business to replace their outdated WordPress website. In fact, the website has since been refreshed again, to reflect Connecture’s growth and diversification in the market.

Like all companies, Connecture want to continually maximise their online presence to help win new business. They’re a very busy organisation – with no in-house marketing team – so have relied on C2 Business to execute a wide variety of marketing activities. From brochures and email footers, to blogs and social assets.

Matt Goodman, managing director of Connecture, said: “We’ve worked with Brian and the wider C2 Business team now for several years, and have always been delighted with the work delivered and the quick turnaround that’s achieved.”



The results

Connecture has taken full advantage of the broad marketing capabilities offered to them by C2 Business. This includes: website development, logo and brand re-design, sales and marketing collateral, copywriting, videos, marketing campaigns, and marketing consultancy.

The most recent brand refresh happened towards the end of 2020, with a new-look website. The website is now much more contemporary and fully interactive. It showcases industry content and a gallery of their work that demonstrates their expertise.

The company now have a strong brand identity that proliferates through every channel. From workwear to their social presence.

Matt added: “Our website has helped to showcase our business to a wider audience. We look forward to further expanding our activities with C2 Business in the coming months.”

In fact, C2 Business and Connecture are currently planning a month-long social campaign. So, look out for some engaging content.

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C2 Business and Media Ltd, Thurvaston Mount, Longford, Ashbourne, Derbyshire

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