The Willpower Group has been using C2 Business for over three years now, for a number of marketing activities. Every action has been deliberately planned and executed to generate more sales, through bolstering their online presence. The Willpower Group is a commercial business and helping them to be found online, and subsequently securing new business, has always been the brief.
The company is a complex one, with many divisions including: environmental services; portable toilets and luxury toilet trailers; and event marquees. From a marketing perspective, this can be a challenge. Brides looking for a wedding marque, don’t want to see cesspit emptying services.
That’s why C2 Business was also asked to help define how to package the various arms of the business, to avoid confusing prospective clients.
Willpower has also briefed C2 Business to help extend their reach into the corporate market.
The three-year partnership has resulted in the creation of seven websites – including campaign microsites – to support the different arms of The Willpower Group.
All the sites always rank well and mean the company is being found by its target customers. In fact, there have been several high-profile customers that The Willpower Group has been able to secure through the websites. Including the historical Chatsworth House in Derbyshire.
The company logo and messaging has been re-designed to position The Willpower Group as the umbrella company that coherently brings all the divisions together.
The social activity has increased exponentially over most channels. And C2 Business is also attracting leads via Pay-Per-Click work.
Owner and managing director, Will Felix, said: “Since we’ve been on board with C2, our websites have done tremendously well. Our Google ranking has improved dramatically and we constantly receive amazing feedback from clients saying how professional and well-presented our websites are.
“If there’s ever an issue – no matter how big or small – they’re always very willing to help and extremely proactive.
“When it comes to planning and developing a new site, Brian and his team are incredibly proactive with ideas, design, and copy. They have tremendous pride in ensuring they always deliver the best possible project.”