Sir Richard and Lady Fiona FitzHerbert approached C2 Business in 2015, with a request to update a tired and outdated WordPress website. It was failing to bring to life the charm and grandeur of Tissington Hall and its associated businesses.
Since then, they’ve been using C2 Business to help promote the hall, the holiday accommodation, and the tea room. All with a variety of marketing actions, executed at different times in their business lifecycle. Everything from stunning brochures to clever email marketing.
Sir Richard and Lady Fiona are not only business owners, they also live in Tissington Hall. In 1609, the hall was built by a family ancestor, and so they both have a deep and personal connection with the estate.
Their personalities have always shone through all of the promotional activities. In fact, they are the Tissington Hall brand. And this is something that’s always been central to the marketing brief.
The FitzHerbert and C2 Business partnership has well and truly helped to put Tissington Hall on the map. It’s an extremely popular wedding venue, a sought-after short-break destination, and an idyllic pitstop for countryside-loving hikers.
This is a result of the new websites for the hall and the tea room. Plus, brand-new marketing collateral (brochures and look books), and an online cottage booking system. All of which powerfully sell the beauty of the Tissington Estate.
And what’s more, the introduction of a sophisticated marketing automation system. This captures interest from prospective visitors, and automatically sends them the information they need. This saves a significant amount of time for the Tissington Hall administration team.
C2 Business also hosts the websites and regularly makes improvements, to keep it continually refreshed, relevant, and ranking well.
Lady Fiona FitzHerbert said: “Working with C2 Business on our website redesign and ongoing website development has been great.
“Efficient, innovative, and always open to discussing ideas together – it is a pleasure to do business with them. The relationship we have built, makes it feels like Brian and his colleagues are an extension of our own in-house team.”